My Profile
Design
- Jewelry Design
; working on experimental materials
- Product Design / Industrial Design
- Textile Design
- Graphic Design
- Packaging Design
- Brand Identity Design
- UXUI Design
Software
Proficient in...
- Photoshop
- Illustrator
Basic knowledge of...
- Indesign
- XD
- Dimension
- Cinema4d
- After Effect
- Premiere Pro
- Sketch
- Line Bot Designer
- Excel
a product & service designer who has many different interests and creative pursuits in life. Artistic curiosity drives her to excel in diverse fields varied from the very conceptual areas to the strictly logical ones, from physical products to intangible experience, from historical knowledge to technological advances. She believes in the power of both differences and contrasts which could complete each other perfectly, contributing to more outstanding and meaningful integrated outcomes to society. From her perspective, art and design are not considered only a career or a hobby, but it is a passion and a way of life that can be applied to multidimensional aspects surrounding our lives with either no boundary or no end to learning.
Skills
Soft Skills
Education
1995 - 2007 :
Saint Joseph Convent School with science and mathematics degree (SJC)
2007 - 2008 :
Faculty of Journalism and Mass Communication,
Thammasat University (TU)
2008 - 2013 :
Bachelor of Architecture in Industrial Design,
King Mongkut's Institute of Technology Ladkrabang (KMITL), Faculty of Architecture, Division of Industrial Design
2019 - 2021 :
MA Service Design,
Royal College of Art (RCA)
W O R K :
Curated Co., Ltd
= Conceptual fashion’s brand consisting
of two sub-brands “Ek Thongprasert”
and “Curated”
- June 2013 - Dec 2013 :
Ek Thongprasert’s assistant
jewelry designer
; Draw dimensional drawing, manage
outsourcing manufacturing for both
sampling and order, participate in
post-production process such
as pack-shot and fashion shooting
- Jan 2014 - Oct 2016 :
Curated’s jewelry designer
; Carry out research on seasonal
trend - existing design - and competitor
to make a prediction of design direction,
participate in concept creation with
design director, create mood board to
describe the whole concept through
storytelling, do sketch design,
discover and experiment new
material, develop and execute
designs creativity enabling
achievement of manufacturing
goal and merchandise objectives,
set up project timeline, Draw
dimensional drawing, manage
outsourcing manufacturing for both
sampling and order, participate in
post-production process such as
pack-shot and fashion shooting,
design collection catalog, deliver
order sheet, design and set up
shop counter display and exhibition
Almond Digital Co., Ltd
= Digital Venture Builder
- May 2018 - July 2019 :
Assistant Product Manager
; Contribute to project management
set-up, Co-ordinate and facilitate client and development team, adopt Agile
methodology to run sprint, conduct an
interview and identify client underlying
pain points, conceptualise to solve
client's challenge, analyse existing
product knowledge, conduct a gap analysis, collaborate with partners to
co-develop a solution, draw up a scope
of work containing in proposals, create
slide presentation, write meeting
minutes, design overall platform
operation flow based on user experience
and technical execution, develop customer
touch points, design LINE bot
communication flow, creating an UI
component design system, deliver Lo &
Hi Fidelity User Interface, set algorithm
for back-end calculation through
decision-tree diagram, consider all
possible scenarios and test cases, also
report and track bugs within the software
S T U D Y :
KMITL
= King Mongkut's Institute of Technology
Ladkrabang
- June 2008 - April 2013 :
Product / Industrial Designer
; Carry out research on existing products
and competitors, find inspiration to
define design direction, create design
concept focusing on form and function,
design mood board, do sketch design,
experiment new material,
create and develop mockups, test
product, create drawing dimension,
produce prototype based on industrial
manufacturing method, create design
proposal, create slide presentation
RCA
= Royal College of Art
- September 2019 - July 2021 :
Service Designer
; Set up project timeline, plan and task
management tools, carry out iterative
design and user research through primary
and secondary ones, analyse stakeholders
and competitors, also navigate through
existing services, re-frame gathered data
and gain insights, identify customer needs, expectations, pain points, and areas of
opportunities by utilising tools such as
personas, user journey maps, etc. to gain
the best practice, define the problem and
opportunity statement, ideate and develop
concept within design principles, validate
the ideas through iterative rapid prototyping,
visualise storyboard, formalise concept
propositions and value network map, deliver
service blueprint (user-based overall
operation flow), design user interface,
implement front & back end services
across a variety of devices and platforms
to advocator the practical service, create
slide presentation to communicate with
audiences, apply business model & plan
to advocate viability and feasibility of
proposition
Experience
Projects
Curated Co., Ltd
- June 2013 - Dec 2013 :
: Main Collection AW14
: Customised Design
- “Swarovski's Runway Rocks”
, Shanghai
; Ek Thongprasert’s costume and jewellery
- Joyce
, Hong Kong
; The exclusive silicone necklace collection based on concept of “Celebration”
- Siam Center x Harnn
, Bangkok
; Perfume package “a.i.r #2 inspired by scent”
: Backstage
- ELLE Fashion Week Fall/Winter 2013
, Bangkok
; Collection AW13 Curated‘s jewellery and body adornments
- Jan 2014 - Oct 2016 :
: Customised Design
- HLS DSGN
, Singapore
; EVA foam necklace collection
- “THAITHAI” event
, The Grand Opening of The New Thai Designer Zone, Central Chidlom, Bangkok
; EVA foam brooch representing “I love Bangkok”
- “BELIEVE”
; Curated x Broccolli Revolution Exhibition Fall/Winter 2016
- “Everyday anchor” and “Lucky Charm”
: Two art pieces- based on the “Belief” concept
: Backstage Crew
- ELLE Fashion Week Fall/Winter 2014
, Bangkok
; Collection AW14 Curated‘s jewellery and body adornments
- “Vogue Who’s on next” Spring/Summer 2015
, Vogue Fashion’s night out, Bangkok
; Curated‘s jewellery and body adornments
- Mercedes-Benz Fall/Winter 2015
, Tokyo Fashion Week & Exhibition, Japan
; Curated‘s jewellery and body adornments
- “The Ultimate Showcase Thai Touch” Fall/Winter 2015
, ELLE Fashion Week, Bangkok
; Curated‘s jewellery and body adornments
: Exhibition Design
- Isetan Shinjuku Department Store
, Tokyo
; Ek Thongprasert’s necklace Spring/Summer and Fall / Winter 2015
- “THAITHAI” Central Chidlom
, Bangkok
; Collection AW15 and SS16
- Selected Shop, Siam Center
, Bangkok
; Collection SS16
- Broccolli Revolution
, Bangkok
; Collection AW16 based on “Believe” concept
: Coordinating
- “Sculpture Collection”
, Curated’s costume accessories
; Responsible for dimensional drawing and co-ordinating with the manufacturer for EVA foam production
Freelance
- Nov 2016 - April 2018
: Customised Design
- Thai National Costume for Miss Universe Competition 2016
; Apply Contemporary Thai graphic on patterns
: Coordinating
- Siam@Siam Design Hotel Bangkok’s 33rd anniversary celebration
; Responsible for dimensional drawing and organising the metal- based brooch production
Almond Digital Co., Ltd
- May 2018 - Dec 2018 :
- CASHNOW
= The comprehensive lending platform (Company’s startup)
- TQM - Mini CRM
= Customer Relationship Management platform for SME
- TV Direct chatbot
= The full control over brand touchpoint project of retail via bot-to- customer communication with Customer Relationship
Management System
- Jan 2019 - July 2019 :
- SCB - You Tell Us
= The encompassing user feedback web-based and in-app with Customer Relationship Management System
- Laneige
= Bot-to-customer communication-based registration system for a South Korea cosmetic brand communication
- AP - Smart World (as UI designer)
= The living community application phase 1